Doctors Bouncing Potential Patients with “before and after” photos.

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

Bouncing prospects is not limited to those visiting web sites, but includes those who visit Doctors offices for consultations.

It is stunning to see the amount of money being spent on advertising and promotions by many practices that have before and after photos of the lowest quality. This includes poor color balance (before blue tint after yellow tint), shadows on background (in some cases the photo has been taken with the patient standing in front of a bare wall), and before and after photo taken from different camera to subject distance and angel. You would think that the “Photographic Standards in Plastic Surgery” & “The Code of Ethics from the A.S.P.S where nonexistent.

How many seminars have you attended where the presenters start out by making excuses for the photographs in their Power Point presentations?

Can anyone explain why having high quality photographs has become such a low priority with 9 out of 10 plastic surgeons?

Getting the most out of your photos

Like many other business people I am looking at ways to increase my sales in the current economy. One of the things that I like to check out are the websites of clients that I have already worked with and see how they are doing with their photographs. What I am finding in a lot of cases is that they are getting better results but not replacing the old photos on their websites. All of us need to pay closer attention to updating on the web and remember that “You only get one chance to make a first impression.

Coming soon! Photographic Standards for the massive weight loss patient.

New Workshop

One of the main issues that all of us is dealing with is reduced budgets. The largest expense of departments that offer trainings is the overtime pay for officers.

With my Investigation-Crime Scene Photography workshops an Audio Video CD with the entire class is included and I am looking for some feed back on running the workshops differently. Rather that having 3-4 hour sessions make the Video available before hand with an “open book” quiz (time to review and do quiz 30-60min) then have a 1 hour “lab” starting with a Q&A, then finish the event with hands on using the camera and taking photos.

Any feedback would be greatly appreciated!

thanks;

Jim Canterbury

Time for Spring Photo Workshops

Hi: Everyone

It’s almost April and the Spring Worshops will be starting soon!

If you have been wanting to sign up you can go to the Workshop page on the website for Dates, Times,Locations, and Phone numbers to make you reservations. The Winter sessions filled up fast so don’t delay