Doctors Bouncing Potential Patients with “before and after” photos.

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

Bouncing prospects is not limited to those visiting web sites, but includes those who visit Doctors offices for consultations.

It is stunning to see the amount of money being spent on advertising and promotions by many practices that have before and after photos of the lowest quality. This includes poor color balance (before blue tint after yellow tint), shadows on background (in some cases the photo has been taken with the patient standing in front of a bare wall), and before and after photo taken from different camera to subject distance and angel. You would think that the “Photographic Standards in Plastic Surgery” & “The Code of Ethics from the A.S.P.S where nonexistent.

How many seminars have you attended where the presenters start out by making excuses for the photographs in their Power Point presentations?

Can anyone explain why having high quality photographs has become such a low priority with 9 out of 10 plastic surgeons?

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